Be Charlotte is an inspirational lady. The day after our shoot she was travelling across the country donating guitars to primary schools who had education funding slashed. Not only is she kind & big hearted, she’s an inspirational artist with incredible vision for how she wants to release her music.

I’ve been aware of her & her music for a while but this was the first time we’d worked together. From the first mood boards she sent I was excited to bring her vision to life and I honestly couldn’t be happier with how it’s come into the world.

The brief was to create a selection of images to use for cover art & press images that work as a campaign, with visual motifs & colour boards that compliment but progress from Charlotte’s previous work. We ended up with two single (Lights Off & Rumours Don’t Work) and the EP Dreaming With The Lights Off as well as a bunch of press shots on a similar theme that have been widely used, and a couple of curve balls to end the day. Which is to say, we did all of this in a single day.

We obviously means team, and it was top drawer. Non stop thanks to

Sarah Hill on makeup

Emma Diamond on hair

Amanda Blackwood on styling

Louie at Breathe Underwater Management for making it happen

and of course to Be Charlotte for the patience, hard work & inspiration.

All shoot in a day at the studio of hopes & dreams 🖤

Until the next time

e