I was commissioned by Brand Scotland to create a series of imagery for their COP26 adjacent campaign ‘Scotland Is Now’. The goal was a series for OOH and globally targeted web advertising. I worked alongside a video production company to compliment their film. Shot in studio and across multiple locations throughout Scotland over four days (which featured all four seasons, in true Scottish fashion). The central character, actress Chiara Sparkes performed a number of scenes to create a narrative driven work to establish the message that Scotland is a progressive & welcoming country, ready to do business with the world. 

#SCOTLANDISNOW

Client: Brand Scotland

Agency: Leith

Creative Director: Chris Watson

Art Director: Rufus Wedderburn

Video: Forest of Black

Production: Beth Allen

Actress: Chiara Sparkes

Hair & Makeup: Gillian Johnston