Adult Social Care

This one was a real pleasure to work on, thanks in the main part to the brilliant on screen talent. The goal of the campaign is to encourage recruitment into Adult Social Care.

I spent the day working across 3 locations to capture a range of scenarios in which Adult Social Care is delivered. With a combination of actors and real social care workers and service users.

The campaign ran across digital and OOH.

Client: Scottish Government

Agency: Union

Agency Creative: Emily Willing